MONEY MAGNET - How to Attract Investors to Your Business

IN THE MEDIA

Financial Post Video Interview: How Private Equity Helps - Bermingham Case, January 7, 2010

Business News Network - J.B. Loewen on SqueezePlay Private Equity's Liquid LunchJacoline Loewen, author, Money Magnet, speaks to FP Executive's John Turley-Ewart (Associate Editor, Financial Post) about private equity for mid-sized businesses.

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From Business News Network, December 30, 2008:

Business News Network - J.B. Loewen on SqueezePlay Private Equity's Liquid LunchBNN speaks to Jacoline Loewen, author, Money Magnet

"Banks are not lending...but top private equity funds have been more into sweat equity since 2007."

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From Financial Post October 14, 2008:

Excerpt:

Jacoline Loewen, a corporate consultant at Loewen & Partners Inc. in Toronto, author and volunteer mentor with CYBF, says the creative approach to business leveraged by one of her proteges, Andrew Squire, motivated her to finish writing Money Magnet: How To Attract Investors to Your Business. "When I first met with Andrew, I was having writer's block. We both complained to each other and talked about how to get creativity flowing and he got me all inspired again."

However, she adds that knowing how to strike up a relationship with a young protege is an art in itself. One of the most significant hurdles can be garnering trust. At her first meeting with Mr. Squire, a musician who yearned to parlay his talent to business, she ditched her traditional approach. "I mentor MBA students and approach them with intellect first," she says. That wouldn't have won over Mr. Squire, who attended their meeting dressed in hip-hop style clothes that asserted defiance for convention.

While it's necessary to have a general "template" to advise young entrepreneurs, Ms. Loewen says: "What's most important is to have a genuine interest in the person and what they're doing and be able to speak to them peer-to-peer."

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By Daryl-Lynn Carlson, Financial Post

From Financial Post / Small Business, November 10, 2008:

Excerpt:

So how has the private equity market changed in the three months since her book was published? Loewen insists the affluent individuals and funds specializing in private equity still have cash and are looking for deals. "Private equity is very much open for business," she says. But she admits private equity investors borrow much of their capital from banks -- and now that's in short supply. Some banks that pledged money to equity investors have reneged, she says, while others are renegotiating lending agreements to impose tougher terms. "Some big deals have gone sour."

She admits her firm is advising most clients to wait till spring -- when most experts are hoping the credit freeze will melt away.

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By Rick Spence, Financial Post

Jacoline Loewen and Money Magnet in the Media - Financial Press Small Business
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