CASE STUDIES
Somerset Entertainment
When the announcer yelled out, “The winner of the Media category, Ernst & Young Entrepreneur of the Year - Somerset Entertainment!” Andy Burgess grinned and bounded up to the stage to collect the award. It all looked so easy to be standing there in a tuxedo waving the trophy, but this moment of appreciation came from painful years of slogging late into the night...
Saxx Apparel
Trent came up with his concept for comfortable and functional men's underwear for a project during his MBA studies at the University of Western Ontario. But even in its earliest stages he thought he was onto something bigger. “I treated the idea as much more, right out of the gates,” he says. That meant creating a prototype, finding a manufacturer and developing a brand, as well as putting $18,000 of his own money behind it...