CASE STUDY
SAXX Apparel
Trent Kitsch came up with his concept for comfortable and functional men's underwear for a project during his MBA studies at the University of Western Ontario. But even in its earliest stages he thought he was onto something bigger. “I treated the idea as much more, right out of the gates,” he says. That meant creating a prototype, finding a manufacturer and developing a brand, as well as putting $18,000 of his own money behind it.
Trent Kitsch
Award winner of Dragons' Den, CBC
Participant in IBK Capital Ivey Business Plan Competition
Entrepreneur/Owner Saxx & Co.
“Money is just money, but people with money who understand the industry are exactly what a young company needs.”
Money Magnet
Since graduating, he's got Saxx underwear into major retailers, mostly through direct sales, and generated revenue. And his product has gained interest from sports teams, such as the WHL's Kelowna Rockets, who are all now outfitted in Saxx underwear.
“I think I can do what I want a lot better, faster and easier with the experience of someone who's done it before me.”
Trent Kitsch