Secrets Every Business Owner Should Know

Adapted from Money Magnet: How to Attract Investors to Your Business

The private equity industry has experienced unprecedented growth since 2001, but it is not only the headline-grabbing billion-dollar deals that account for it. McKinsey & Company's Private Equity Canada 2006 survey found the best prospects for private equity in Canada is with thousands of small, privately-owned companies that are currently experiencing competitive and succession transitions.

Billion-dollar deals make up one per cent of all private equity deals (in terms of amount of deals, not in dollar size). Though the majority of private equity deals are in the small- to mid-sized market they do not make the front pages as they make for less glamorous reading.

Money Magnet meets the needs of this small- to mid-sized market of entrepreneurs who are interested in seeking financing and would like to explore the benefits of the private equity option. It is addressed to entrepreneurs, in language entrepreneurs understand, by an author who has spent a career helping entrepreneurs grow their business.

Entrepreneurs learn the necessary steps of raising capital in accessible non-financial language. Many entrepreneurs simply do not know how to approach investors and as a result are ill-equipped to convince them of the value in their business.

In the book, the relationship between the burgeoning entrepreneur and the seasoned investor is likened to the mixture of Oil and Water in which both have a different, seemingly contradictory, perspective on business, but in actual fact their relationship is mutually beneficial and driven toward the same goals.

Money Magnet discusses the fundamentals entrepreneurs need to know in order to approach investors successfully, the common mistakes entrepreneurs make when seeking financing and the most critical questions needed to be addressed in their presentations in the language investors listen to and understand.