Money Magnet is a guide for entrepreneurs interested in accessing capital from the private equity market. It is addressed to entrepreneurs, in accessible language, by an author who has spent a career helping businesses grow.

Undoubtedly, owners and founders of businesses need capital, but too often a trip to the dentist seems more appealing than dealing with financing.

Why Use Private Equity?

Do You Want to Grow Your Business? As we learn in most realms of life, the low-priced products aren’t always best for you. And with a greater number of private investors creating a growing company’s market for financing, many Canadian business owners are discovering there are alternative sources of capital. Probably, the most exciting news is that private equity deals are being done for as little as $500,000 – a sign that private equity is shifting from Bay Street onto Main Street. Read more (PDF) >

Did you know that the Money Magnet book has been selected by the Richard Ivey School of Business as a text book to accompany their MBA program? Learn More about the Richard Ivey School of Business

Did You Know?

According to McKinsey & Company's Private Equity Canada survey (2006), the best prospects for private equity in Canada are with thousands of small, privately-owned companies that are trying to remain competitive and are facing succession transitions. Learn more >

In this practical new book, an astute observer of the finance world tells how to unlock the door to money held privately rather than on the public stock exchange. Find out how this money works, where to find it and why it is so popular among those entrepreneurs who do get it. Money Magnet uses stories and real cases (warts and all) to give lively and entertaining lessons on the secrets of attracting investors.

For those readers interested in learning where to find private equity – angels, venture capitalists and institutional fund managers – you are promised a fast but thorough tour.
Learn more >

CEO Roundtable: Excelling in Recessionary Times (held May 14)

• Podcast: The Financial Post Executive: What Private Equity Does for Your Business - Sacha Ghai, McKinsey & Company
• Podcast: The Financial Post Executive: How Entrepreneurs Can Make the Leap - Ron Close, MaRS

CEO Roundtable: Raising Growth Capital (held Nov. 20)

• Executive Summary: How Private Equity Works (pdf)
• Executive Summary: Family Business (pdf)

Granite Club: Breakfast Speaker's Series (held Nov. 19)
Attracting Investors to Your Business

• Private Equity - Shared (pdf)

“Every ambitious private business owner should understand the role of investors and how to attract them. Money Magnet is an indispensable guide to the process.”

- Austin Beutel, Chairman and CEO, Oakwest Corporation Ltd.
More Reviews >

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